博客來-book網路書店-商業理財

Marketing強檔特價

博客來商業理財-行銷/廣告/業務分類優質推薦

　　Publisher: Pearson Higher Education
　　Copyright: 2010
　　Format: Paper; 290 pp

　　Description
　　Undergraduate Principles of Marketing textbook
　　A unique marketing text based on student feedback.

　　Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied. This innovative approach presents key concepts in an easy to use format, allowing students to quickly learn all of the information they need.

　　Michael Levens